Antonius Taufan is the Founder and Managing Director of Tada, a leading loyalty and rewards platform that helps businesses build lasting relationships with customers, partners, and employees. Under his leadership, Tada has grown into a successful B2B2C solution, offering innovative approaches to customer retention and engagement. Taufan is passionate about leveraging technology to drive growth and improve loyalty strategies across various industries. His expertise in digital transformation and entrepreneurship has positioned Tada as a leading player in the Southeast Asian market.